Adviser Lead Access Network
by GAP GNX
Pre-Qualified Financial Advice Leads,
Delivered in Real Time
ALAN connects adviser firms with verified enquiries from individuals actively seeking financial advice. Browse, claim, and convert — with full dispute protection.
Every lead is qualified by a real person
Before any lead reaches the ALAN marketplace, it is personally reviewed and verified by the GAP GNX team. No automated bots, no unfiltered form submissions — every enquiry is assessed for genuine intent, suitability, and completeness by a human being. You only see leads that have already passed our quality check.
How ALAN Works
A transparent, fair process from lead discovery to client engagement.
Browse Leads
View anonymised summaries — category, region, value band, age, employment. Assess fit before committing.
Express Interest
Hit "I'm Interested" on any lead before your window opens. Get notified the instant it's your turn.
Claim at Tiered Fee
First adviser to act wins. A tiered fee based on lead value is charged (inc VAT). Subscribers get the best rates.
Auction Round
Leads not claimed in time enter a sealed-bid auction. Highest qualifying bid wins.
Add Pension Tracing
Optionally add Pension Pie's professional tracing service. Subscribers save when bundled.
Full Details Revealed
Full client contact details revealed instantly after claim. Lead updated in Zoho CRM with your firm's details.
Queue for Leads Before Your Window Opens
See a lead you want but your claim window hasn't opened yet? Hit "I'm Interested" to join the queue. The moment it's your turn, you'll receive an instant notification with a 10-minute exclusive window to claim.
Each lead can only be expressed interest in once — if your window expires without claiming, that opportunity passes. This keeps the marketplace fair for all advisers.
Instant notification
Alerted the moment your 10-minute window opens
10-minute exclusive window
Yours alone — no other adviser can claim during this time
One-chance rule
Each lead can only be expressed interest in once per adviser
No more refreshing
Queue once and let the platform do the work
Built for Financial Professionals
Every ALAN feature is designed with compliance, speed, and fairness in mind.
Real-Time Lead Feed
Qualified leads published to the marketplace the moment they're verified. Subscribers get priority access before free accounts.
Express Your Interest Early
Hit "I'm Interested" on any lead before your claim window opens. You'll be notified the instant it's your turn — no need to keep refreshing.
One-Chance Rule
Each lead can only be expressed interest in once. If your 10-minute claim window expires without claiming, that lead is no longer available to you — keeping the marketplace fair.
Sealed-Bid Auction
Unclaimed leads enter a sealed-bid auction. Place your best offer — the highest qualifying bid wins. A second chance for every opportunity.
Tiered Data Access
View anonymised lead summaries before committing — category, value band, region, age, and employment status. Full contact details revealed only after a successful claim.
Dispute Protection
Not satisfied with a lead? Submit a dispute within the policy window. If upheld, you receive a full refund — no risk, no hassle.
ROI Calculator
Model your expected return before you commit. Adjust lead cost, conversion rate, and average case value to see your projected ROI instantly.
Instant Notifications
Push and in-app alerts when leads match your criteria, when your claim window opens, and when dispute outcomes are resolved.
Full Audit Trail
Every action — claim, interest, bid, dispute — is logged for compliance. Full transparency for FCA regulatory requirements.
Account Types
Choose the access level that fits your practice.
- Browse anonymised lead summaries
- Access after subscriber & contracted windows
- Standard lead pricing
- ROI Calculator access
- Dispute admin fee on upheld disputes
- Priority access before free accounts
- Reduced pricing on every lead
- Bundle discounts on Pension Pie tracing
- No admin fee on upheld disputes
- Monthly subscription — cancel anytime
- First access via exclusive contracted window
- Custom pricing agreed with your firm
- Invoiced to firm — no individual payment
- No admin fee on upheld disputes
- Managed centrally by your firm admin
Add Professional Pension Tracing
Optionally add Pension Pie's professional tracing service to any lead claim. Subscribers receive bundle discounts. Once added, payment is processed immediately via Stripe and the tracing service is activated.
Ready to Access ALAN?
Join the ALAN network — powered by GAP GNX — and start claiming pre-qualified leads today.